Glika – Brand Values Film

Glika was rebuilding its brand communication, with our sister studio Husarska coordinating the marketing, the new website and print. The film had to show the value of clay, the raw material behind everything the company makes, and find beauty in a place that looks nothing like a film set: a working brick plant with a kiln, heavy machinery and a clay pit that is in effect a mine.

We shot at the Ogrodzieniec plant in a harsh winter, moving between frozen yards and halls kept hot by the firing kiln, a test for crew and equipment alike. On a Sony F5, a Sony FX6 and a drone, we kept the images focused on the material: clay as the basis of ceramics, and its disinfecting properties once fired.

Alongside the Values film we delivered footage of the production process, management interviews, an employee photo session and brand photography for the website.