We turn products, technologies and ideas into films people understand and remember. Live action, 3D and motion design from Kraków, produced around the world.








Commercials, brand films, 3D and motion design.
We shoot on location and run a full 3D pipeline in house - modelling, look development, lighting, rendering and compositing. So the film showing a factory and the animation explaining what happens inside the machine can come from the same team, with the same visual thinking behind both.
About the studio
For most commercial and brand productions, 4–6 weeks before the planned shoot gives us comfortable time for concept development, casting, locations and pre-production. Larger shoots or multi-country projects benefit from more lead time. If your deadline is closer, send us the brief anyway - some productions can move much faster when the scope is clear.
Yes. Live action and CGI are part of the same production process at Panopticon. We can shoot the real product or environment and develop 3D animation, visual effects and compositing alongside it, so both parts share the same visual language and are handled by one team from production through post.
For agencies, we can work as a production service, taking an approved concept or board through casting, locations, the shoot, post-production and final masters. For brands working directly with us, we can develop the project from the first idea and script through to production, CGI, post and delivery.
A 2D or 3D animation usually takes 3–6 weeks, while a corporate or brand film typically takes 4–8 weeks from brief to final delivery. Commercial productions often need 6–10 weeks to allow for casting, locations, pre-production and post. More complex or multi-country projects may require a longer schedule.
Budgets depend on scope, length and production complexity. As a rough guide, 2D animation typically starts around EUR 3,000–7,000, 3D product animation around EUR 4,000–10,000, corporate and brand films around EUR 5,000–15,000, and commercials from EUR 10,000 upwards. Larger productions are budgeted individually once we know the brief and deliverables.
Send us a brief, a reference or just a rough idea. We will come back with a scope, a timeline and a budget range.