Bonarka – Autumn Jazz with Dawid Ogrodnik

Bonarka City Center in Kraków chose actor Dawid Ogrodnik as the face of its campaign. Firma Reklamowa KUC wrote a concept that positions the shopping centre itself as a product, advertised by Ogrodnik under the Bonarka name. The creative changed every two months across online video, billboards, city lights and mobile, supported by events in the centre.

We produced a series of themed spots with Ogrodnik for the agency. For autumn, the idea linked golden leaves and a warm breeze with a golden saxophone: Ogrodnik improvises jazz while the colours of the season carry the sound. We shot in Warsaw on a Sony FX9 and gave the spot a strongly stylised look in post-production.

The 20-second spot ran in the autumn wave of the campaign, alongside the outdoor creative.