A 20-second spot for Bonarka City Center with Małgorzata Kożuchowska, shot on green screen and set in an animated world of arcade and video games.
Bonarka City Center's Rabat Raid campaign, created with Firma Reklamowa KUC, was built around arcade games, pinball machines, video games and handheld consoles, with Małgorzata Kożuchowska as its face. There was no physical set: the whole world existed only as a key visual and would be created in animation.
Working with a star of her standing leaves no room for improvising on set, so every shot was planned in advance to match the final animated frame. We shot Kożuchowska on green screen in Warsaw on a Sony F5 with a raw recorder, then composited her into 2D and 3D animated environments in post-production. She stepped into the game world convincingly, reacting to elements that were only added later.
The 20-second spot ran as part of the online campaign.
Bonarka City Center
2020
20s mixed-media online spot
0:20
Production service
Sony F5 CineAlta, raw recorder, green screen, 2D/3D compositing
Green screen studio, Warsaw
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