Tuchów Health Centre – TV Social Campaign

Centrum Zdrowia Tuchów needed a campaign that would persuade local residents to book a colonoscopy without putting them off. The brief was delicate: explain how to prepare for the examination and what it involves, while avoiding clinical imagery that discourages people.

We wrote and produced a multi-thread lifestyle series rather than a public-information film. Its central character, a corporate employee who moves to Tuchów, finds his life changing among new friends. Healthy living, alcohol and tobacco run through the plot, and cancer enters indirectly, through a friend whose early diagnosis lets him recover. Scenes set in the hospital showed its departments, including psychological support for patients, without advertising them. The series also features the region, from the Skalne Miasto rock formations to local vineyards.

The episodes were broadcast on TVP alongside expert interviews.