Mniam – App Commercial

Mniam is an app for booking tables and ordering food, built for office workers who often eat out. The client wanted a campaign with enough humour to reach that audience online.

Instead of pitching a finished script, we ran a design thinking workshop at the client's office. Together we defined personas, the tone of the story and the line "Do jedzenia. Na mieście. Mniam." The resulting script is a satire on the everyday frustrations of eating out. Director Michał Tylka, known for Fanatyk and Wujek Foliarz, brought it to the screen with a full cast, shot in Kraków on a Sony F5 with a raw recorder.

The 60-second film was cut into shorter spots and backed by a wide online campaign. Bringing the client into the creative process produced a script that fitted the brand and its users.