Anima – Jewellery Commercial

Anima by Magdalena Szymkat makes bold, sculptural jewellery, and the brand needed a TV and online campaign with stills to match. The pieces are strong and colourful, so the challenge was casting: finding a young actress on whom the jewellery would look natural rather than styled.

We cast Maria Pałowska, whose features and presence balanced the scale and colour of the pieces. We turned our film studio into a full set with scenography, costume and coloured lighting, and shot both the commercial and the photo session there on a Sony F5 with a raw recorder, graded in an ACES pipeline.

We delivered 30- and 60-second versions for TV and online. The project also followed our 30/70 approach: around 30% of each creative commercial goes to techniques we have not used before, and 70% rests on proven production craft.