Axence – SmartTime Explainer

SmartTime was a new module of the Axence nVision platform that helps organisations understand how working time is used, sorting activity into productive, neutral and unproductive and presenting it as clear indicators and dashboards. We had to explain it briefly and clearly, in line with the product's developing visual identity.

We took the illustrations and branding from the Axence team as the starting point for a motion design language, and developed new characters, scenes, clocks, charts and interface visuals with movement in mind: icons orbit a clock, data flows between people and the system, and the dashboard becomes part of the story. We worked closely with the Axence marketing and UX teams. During production the product was renamed from TimeBoard to SmartTime, and the new name and identity went straight into the film.

The final explainer, in Polish and English, introduced SmartTime to the market.